Tirgvedības pārvaldība uzņēmumā.
Date
2007
Authors
Šaripo, Sandra
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Pētījuma objekts ir tirgvedības pārvaldība. Pētījuma priekšmets ir tirgvedības pārvaldība uzņēmumā SIA „Lite”.
Bakalaura darba mērķis - studējot gan Latvijas, gan ārvalstu dažādus rakstus un viedokļus, ekonomisko literatūru, izanalizēt uzņēmuma SIA „Lite” darbību, tirgvedības pārvaldību tajā un novērtēt uzņēmuma darbības efektivitāti.
Lai sasniegtu nosprausto darba mērķi, autore izvirzīja sekojošus uzdevumus – izpētīt tirgvedības pārvaldību uzņēmumā; izpētīt uzņēmuma SIA „Lite” stiprās un vājās puses, uzņēmuma darbību ietekmējošos tirgvedības vides faktorus; veikt uzņēmuma SIA „Lite” mērķtirgus analīzi; apskatīt tirgvedības pasākumu kompleksa pārvaldību uzņēmumā SIA „Lite”.
Nospraustā mērķa sasniegšanai bakalaura darbs veidots no piecām nodaļām.
Pirmajā nodaļā tika apskatīta tirgvedības pārvaldība uzņēmumā. Otrā nodaļa tika veltīta uzņēmuma SIA „Lite” stipro un vājo pušu apskatam, t.i., apskatot uzņēmuma struktūras raksturojumu un stratēģiskos mērķis; veicot SWOT analīzi un finanšu rādītāju analīzi uzņēmumā.
Bakalaura darba trešajā nodaļā tika apskatīti uzņēmuma SIA „Lite” darbību ietekmējošie tirgvedības faktori. Ceturtajā nodaļā veikta uzņēmuma SIA „Lite” mērķtirgus analīze, t.i., sniegts preču un pakalpojumu raksturojums, izpētīts tirgus un tā atbilstība mērķpircējiem, kā arī apskatīti preču pakalpojumu izcenojumu veidošanās principi.
Bet darba piektajā nodaļā apskatīta tirgvedības pasākumu kompleksa pārvaldība uzņēmumā SIA „Lite”, veicot tirgus iespēju un konkurentu analīzi, apskatot tirgvedības un tirgvedības kompleksa pārvaldību, cenu pārvaldību dažādiem mērķpircējiem un produktu virzīšanas tirgū pasākumus.
Bakalaura darba nobeigumā autore izvirzīja darba rakstīšanas gaitā aktualizējušos problēmjautājumus (secinājumus), kā arī piedāvāja savus priekšlikumus to risināšanai / novēršanai.
Bakalaura darbs sastāv no 100.lpp. un ir papildināts ar 31 shematisku attēlu, 3 tabulām.
Object of research - management of marketing. The Object of research - management of marketing at enterprise SIA “Lite”. The purpose of baccalaureate work - studying as Latvia, and foreign various clauses and opinions, the economic literature to analyse activity of enterprise SIA “Lite”, management of marketing on it and to estimate efficiency of activity of the enterprise. For achievement of an object in view of work, the author puts forward following problems - to study management of marketing at the enterprise; to study strong and weaknesses of enterprise SIA “Lite”, the factors of the marketing environment influencing activity of the enterprise; to make the analysis of the target market of enterprise SIA “Lite”; to consider complex management of marketing actions at enterprise SIA “Lite”. For achievement of an object in view bachelor’s work consists of five sections. In the first section management of marketing at the enterprise is considered. The second section is devoted to consideration strong and weaknesses of enterprise SIA “Lite”, having considered the characteristic of structure of the enterprise and the strategic purposes; having made SWOT the analysis and the analysis of financial parameters at the enterprise. In the third section of bachelor’s work the factors of the marketing environment influencing activity of enterprise SIA “Lite” are considered. In the fourth section the analysis of the target market of enterprise SIA “Lite” is made, i.e. the characteristic of the goods and services is presented, the market and its conformity to target buyers is studied, as well as principles of formation of quotations on the prices and services are considered. In turn in the fifth section of work complex management of marketing actions at enterprise SIA “Lite” is considered, having made the analysis of opportunities of the market and competitors, having considered complex management of marketing, management of the prices for various target buyers and actions on promotion of products in the market. In conclusion of bachelor’s work the author puts forward staticized problem questions (conclusions) during a writing of work, as well as offers the offers for their decision and prevention. Bachelor’s work consists from 100 sheets and is added 31 by schematic displays, 3 tables.
Object of research - management of marketing. The Object of research - management of marketing at enterprise SIA “Lite”. The purpose of baccalaureate work - studying as Latvia, and foreign various clauses and opinions, the economic literature to analyse activity of enterprise SIA “Lite”, management of marketing on it and to estimate efficiency of activity of the enterprise. For achievement of an object in view of work, the author puts forward following problems - to study management of marketing at the enterprise; to study strong and weaknesses of enterprise SIA “Lite”, the factors of the marketing environment influencing activity of the enterprise; to make the analysis of the target market of enterprise SIA “Lite”; to consider complex management of marketing actions at enterprise SIA “Lite”. For achievement of an object in view bachelor’s work consists of five sections. In the first section management of marketing at the enterprise is considered. The second section is devoted to consideration strong and weaknesses of enterprise SIA “Lite”, having considered the characteristic of structure of the enterprise and the strategic purposes; having made SWOT the analysis and the analysis of financial parameters at the enterprise. In the third section of bachelor’s work the factors of the marketing environment influencing activity of enterprise SIA “Lite” are considered. In the fourth section the analysis of the target market of enterprise SIA “Lite” is made, i.e. the characteristic of the goods and services is presented, the market and its conformity to target buyers is studied, as well as principles of formation of quotations on the prices and services are considered. In turn in the fifth section of work complex management of marketing actions at enterprise SIA “Lite” is considered, having made the analysis of opportunities of the market and competitors, having considered complex management of marketing, management of the prices for various target buyers and actions on promotion of products in the market. In conclusion of bachelor’s work the author puts forward staticized problem questions (conclusions) during a writing of work, as well as offers the offers for their decision and prevention. Bachelor’s work consists from 100 sheets and is added 31 by schematic displays, 3 tables.
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