Untitled
Date
2012
Authors
Pundure, Elīna
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Bakalaura darba „"Twitter.com" kā mārketinga instruments: Latvijas kinoteātru profilu analīze” mērķis ir noskaidrot, kādām mārketinga komunikācijas aktivitātēm tiek izmatoti Latvijas kinoteātru twitter.com profili.
Darbs sastāv no teorētiskajām daļām par mārketingu, mārketinga komunikāciju un sociālajiem medijiem, metodoloģijas daļas par kontentanalīzi, aptauju un daļēji strukturēto interviju un no epmīrijas daļas, kurā tiek analizēti pētījumā iegūtie dati.
Galvenie secinājumi – kopumā Latvijas kinoteātri twitter.com izmanto kā mārketinga instrumentu, taču novērojamas atšķirības Rīgas kinoteātru twitter.com izmantošanas praksē un citu Latvijas pilsētu kinoteātru izmantošanas praksē.
Atslēgvārdi: attiecību mārketings, kinoteātris, sociālie mediji, twitter.com
Bachelor paper`s „"Twitter.com" as a marketing tool: profile analysis of Latvian movie theaters” main objective is to find out what marketing communication activities are used for Latvian movie theaters twitter.com profiles. The Bachelor`s paper consists of theoretical literature summary about marketing, marketing communication and social media, the methodological part about content analysis, questionnaire and semi-structured interview, and empirical part where is analyzed study findings. The main conclusion is that generally Latvian movie theaters uses twitter.com as a marketing tool, but there are differences between Riga movie theaters practice and other Latvian cities movie theaters twitter.com practices. Keywords: relationship marketing, movie theater, social media, twitter.com
Bachelor paper`s „"Twitter.com" as a marketing tool: profile analysis of Latvian movie theaters” main objective is to find out what marketing communication activities are used for Latvian movie theaters twitter.com profiles. The Bachelor`s paper consists of theoretical literature summary about marketing, marketing communication and social media, the methodological part about content analysis, questionnaire and semi-structured interview, and empirical part where is analyzed study findings. The main conclusion is that generally Latvian movie theaters uses twitter.com as a marketing tool, but there are differences between Riga movie theaters practice and other Latvian cities movie theaters twitter.com practices. Keywords: relationship marketing, movie theater, social media, twitter.com
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Keywords
Komunikācijas zinātne