Rīgas mazumtirdzniecības veikalu tīklu preses relīžu izmantojums ziņu aģentūru un dienas laikrakstu materiālos (2005.gads)
Date
2006
Authors
Zandfelde, Dace
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Autore savā bakalaura darbā apskata SA tekstu – preses relīžu ietekmi uz žurnālistu veidotajiem tekstiem ziņu aģentūrā un nacionālajos dienas laikrakstos. Par darba pētījuma lauku ir izvēlēta nozares līderu - sešu mazumtirdzniecības veikalu tīklu SA speciālistu un žurnālistu mijiedarbība, par objektu - preses relīžu pielietojums publikāciju veidošanā. Darbs sastāv no divām daļām: teorētiskās un empīriskās.Autore apskata vairākas sabiedrisko attiecību un žurnālistikas pētniecības pieejas - Barbaras Bernsas Determinācijas hipotēzi, Gintera Benteles Interefikācijas modeli, Russ – Mola Tirgus modeli. Otrajā nodaļā ir izklāstīti publikāciju kontentanalīzes un dziļo interviju ar žurnālistiem rezultāti un analīze, kas balstās uz Determinācijas hipotēzi un daļēji arī uz Russ-Mola Tirgus modeli.
The author in her Paper examines the influence of PR texts – press releases – on the texts created by journalists in the news agency and national daily newspapers. The interaction among the PR specialists of the industry’s six leading retail shop chains and journalists has been selected as the research field for the Paper, but the research object is the use of releases in creating publications. The Paper consists of two parts: theoretical and empirical. The author looks into several research approaches of journalism and PR, namely Determination hypothesis by Barbara Baerns, Intereffication model by Gunter Bentel and Market model by Stephan Russ-Mohl. The second chapter outlines the results of the content analysis of publications and in-depth interviews with journalists based on Determination hypothesis and Russ- Mohl’s Market model.
The author in her Paper examines the influence of PR texts – press releases – on the texts created by journalists in the news agency and national daily newspapers. The interaction among the PR specialists of the industry’s six leading retail shop chains and journalists has been selected as the research field for the Paper, but the research object is the use of releases in creating publications. The Paper consists of two parts: theoretical and empirical. The author looks into several research approaches of journalism and PR, namely Determination hypothesis by Barbara Baerns, Intereffication model by Gunter Bentel and Market model by Stephan Russ-Mohl. The second chapter outlines the results of the content analysis of publications and in-depth interviews with journalists based on Determination hypothesis and Russ- Mohl’s Market model.
Description
Keywords
Komunikācijas zinātne