Digitālā mārketinga pielietošana bērnu zīmējumu kolāžu biznesa attīstībā.
Date
2022
Authors
Vāvere, Austra
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Digitālā mārketinga pielietošana bērnu zīmējumu kolāžu biznesa attīstībā. Darba autore Austra Vāvere. Darba vadītāja Dr.ekon. profesore Biruta Sloka. Bakalaura darba mērķis ir, pamatojoties uz digitālās vides un digitālā mārketinga platformu analīzi, kā arī mērķa grupas pētījuma rezultātiem, identificēt piemērotākos digitālā mārketinga risinājumus darba autores biznesa idejas - kolāžu veidošana no bērnu zīmējumiem - attīstībai. Darbā analizētas četras populārākās digitālā mārketinga platformas - meklētājprogrammu mārketings, mobilais mārketings, e-pastu mārketings un sociālo tīklu mārketings. Darbā apkopoti autores veiktās bērnu vecāku aptaujas rezultāti, kas apliecina vecāku augsto ieinteresētību bērnu radošo darbu saglabāšanā, identificēti digitālā mārketinga kanāli mērķa auditorijas sasniegšanai, kā arī izstrādāti priekšlikumi biznesa attīstībai piemērotāko digitālo risinājumu integrācijai. Darbā ir 76 lapas, 33 attēli, 5 tabulas, 2 pielikumi.
Implementation of digital marketing in the development of business of children's drawing collages. The author of the work is Austra Vavere. Supervisor Dr. econ. Professor Biruta Sloka. The aim of the bachelor thesis is to identify the digital marketing platform and the digital marketing platform, as well as the results of the target group's research, to identify the most suitable digital marketing solution for the development of the author's business idea - making collages from children's drawings. The paper analyzes the four most popular digital marketing platforms - program marketing, mobile marketing, e-mail marketing and social network marketing. The work summarizes the results of a survey of children's parents conducted by the author, which confirms the high interest of parents in preserving children's creative works, identified digital marketing channels and fixed target audiences, as well as developed proposals for the integration of the most suitable digital solutions for business development. The work has 76 pages, 33 images, 5 tables, 2 appendices.
Implementation of digital marketing in the development of business of children's drawing collages. The author of the work is Austra Vavere. Supervisor Dr. econ. Professor Biruta Sloka. The aim of the bachelor thesis is to identify the digital marketing platform and the digital marketing platform, as well as the results of the target group's research, to identify the most suitable digital marketing solution for the development of the author's business idea - making collages from children's drawings. The paper analyzes the four most popular digital marketing platforms - program marketing, mobile marketing, e-mail marketing and social network marketing. The work summarizes the results of a survey of children's parents conducted by the author, which confirms the high interest of parents in preserving children's creative works, identified digital marketing channels and fixed target audiences, as well as developed proposals for the integration of the most suitable digital solutions for business development. The work has 76 pages, 33 images, 5 tables, 2 appendices.
Description
Keywords
Ekonomika un uzņēmējdarbība , digitālais mārketings , e-pastu mārketings , meklētājprogrammu mārketings , mobilais mārketings , sociālo tīklu mārketings