Klientu attieksme un lojalitāte elektroenerģijas tirgus atvēršanas apstākļos: AS Latvenergo piemērs
Date
2015
Authors
Āboliņa, Līga
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Maģistra darba tēma ir ”Klientu attieksme un lojalitāte elektroenerģijas tirgus apstākļos: AS Latvenergo piemērs”. Mērķis ir noskaidrot AS “Latvenergo” klientu attieksmi un lojalitāti pret uzņēmumu pēc brīvā elektroenerģijas tirgus atvēršanās.
Darba teorētiskajā daļā aprakstīta teorija par uzņēmuma komunikāciju, integrēto mārketingu, klientu attieksmi un attieksmes veidojošajiem faktoriem, kā arī aprakstīts lojalitātes jēdziens un lojalitātes veidošana. Empīriskajā daļā aplūkota “Latvenergo” komunikācija elektroenerģijas tirgus atvēršanas gadījumā, analizēta klientu lojalitāte un attieksme pret uzņēmumu. Darba gaitā secināts, ka klientu attieksme pret uzņēmumu ir pozitīva, klientu lojalitāte uzņēmumam ir nenoturīga.
Master's thesis: " Customer loyalty and attitude in condition of electricity market opening case of AS Latvenergo." The aim is to ascertain the AS "Latvenergo" customer attitude and loyalty to the company after the free electricity market opening. The theoretical part describes the theory of corporate communications, integrated marketing, customer attitudes and attitudes forming factors, and describes the concept of loyalty. The empirical part deals with "Latvenergo" analysis of communication electricity market opening, customer loyalty and attitude towards the company. As work progresses, it is concluded that the treatment of client is positive, however customer loyalty to the company is unstable.
Master's thesis: " Customer loyalty and attitude in condition of electricity market opening case of AS Latvenergo." The aim is to ascertain the AS "Latvenergo" customer attitude and loyalty to the company after the free electricity market opening. The theoretical part describes the theory of corporate communications, integrated marketing, customer attitudes and attitudes forming factors, and describes the concept of loyalty. The empirical part deals with "Latvenergo" analysis of communication electricity market opening, customer loyalty and attitude towards the company. As work progresses, it is concluded that the treatment of client is positive, however customer loyalty to the company is unstable.
Description
Keywords
Komunikācijas zinātne , AS “Latvenergo” , lojalitāte , klientu attieksme , uzņēmuma komunikācija