Politiskais mārketings kā LR 9. Saeimas vēlēšanu rezultātu ietekmējošs faktors
Date
2009
Authors
Ābelniece, Selīna
Journal Title
Journal ISSN
Volume Title
Publisher
Latvijas Universitāte
Abstract
Bakalaura darba tēma “Politiskais mārketings kā LR 9.Saeimas vēlēšanu rezultātu ietekmējošs faktors” tika izvēlēta pamatojoties uz pieaugošo politiskā mārketinga nozīmīgumu un nepārtraukto attīstību mūsdienu politiskajā sistēmā.
Bakalaura darba sākumā tiek izteikta hipotēze, ka jo plašāks politiskā mārketinga elementu pielietojums priekšvēlēšanu kampaņā, jo partijai lielāks iegūto mandātu skaits LR 9.Saeimā proporcionāli pret partiju reitingiem periodā pirms vēlēšanu kampaņas sākuma .
Lai pārbaudītu hipotēzi, tiek noteikts kādi stratēģiskā mārketinga elementi jāpielieto politikā un tiek izpētīts šo elementu pielietojums Latvijas partiju 9.Saeimas vēlēšanu kampaņas organizēšanā. Tiek noskaidrots partiju politiskā mārketinga pielietojuma kompetences koeficients un priekšvēlēšanu kampaņas efektivitātes rādītājs. Šie rādītāji tiek salīdzināti ar partiju kampaņai tērēto budžetu un vietu skaitu 9.Saeimā.
Bachelor paper theme “Political marketing as the influencing factor of LR 9.Saeima election result” has been chosen because the meaning of political marketing is continuing to grow and develop in the political system. There is hypothesis in the begging of this paper that says that if the political parties are extensive using the elements of political marketing, they get more places in the 9.Saeima – proportionally to parties rating before the campaign was started in March. To verify hypothesis there is political parties of Latvia described in this paper, to make analysis about that how they use the elements of political marketing in their campaigns of elections of 9.Saeima. The competence of using political marketing elements in political campaign has been to set off the result of elections in 9.Saeima and the budget of the political campaign
Bachelor paper theme “Political marketing as the influencing factor of LR 9.Saeima election result” has been chosen because the meaning of political marketing is continuing to grow and develop in the political system. There is hypothesis in the begging of this paper that says that if the political parties are extensive using the elements of political marketing, they get more places in the 9.Saeima – proportionally to parties rating before the campaign was started in March. To verify hypothesis there is political parties of Latvia described in this paper, to make analysis about that how they use the elements of political marketing in their campaigns of elections of 9.Saeima. The competence of using political marketing elements in political campaign has been to set off the result of elections in 9.Saeima and the budget of the political campaign
Description
Keywords
Politikas zinātne (politoloģija)