Consumer protection in relation to direct marketing - targeted advertising under EU e-commerce legislation
Date
2018
Authors
Šampiņa, Ilze
Journal Title
Journal ISSN
Volume Title
Publisher
Riga Graduate School of Law
Abstract
The thesis analyses issues on consumer protection in the context of direct marketing – targeted advertising under EU e-commerce legislation. The research provides an in-depth examination of aspects concerning the linkage between consumer protection, on the one hand, and traders’ interests in developing business and providing information about their products and services to consumers, on the other hand.
Description
Keywords
Research Subject Categories::LAW/JURISPRUDENCE::Other law::European law , Consumer protection , E-commerce