SOCIAL MEDIA USE IN MUNICIPALITIES IN LATVIA
| dc.contributor.author | Sloka, Biruta | |
| dc.contributor.author | Lase, Kate | |
| dc.contributor.author | Vītols, Mārcis | |
| dc.date.accessioned | 2021-08-02T07:25:11Z | |
| dc.date.available | 2021-08-02T07:25:11Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Social media use in municipalities has expanded around the world on the basis of development of internet and technology. Although each social network offers substantial benefits and opportunities to municipalities, research of social media use in municipalities in Latvia remains scant. Purpose of the study is to analyse how much and which social media use municipalities in Latvia. Research methods used in preparation of the paper: recent scientific publication studies, analysis of social media of municipalities of Latvia, survey on social media use in municipalities in Latvia realized on April 2021. For data analysis there were used indicators of descriptive statistics: indicators of central tendency or location (arithmetic mean, mode, median, quartiles), indicators of variability (variance, standard deviation, standard error of mean), cross – tabulations, statistical tests of hypotheses and analysis of variance (ANOVA). Findings show that 13 of 119 municipalities of Latvia lack of social media. The results of the research can provide valuable pointers for decision makers how to improve social media administration in municipalities in Latvia. | en_US |
| dc.description.sponsorship | The research was supported by the NATIONAL RESEARCH PROGRAMME “LATVIAN HERITAGE AND FUTURE CHALLENGES FOR THE SUSTAINABILITY OF THE STATE” project “CHALLENGES FOR THE LATVIAN STATE AND SOCIETY AND THE SOLUTIONS IN INTERNATIONAL CONTEXT" (INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005). | en_US |
| dc.identifier.issn | 2671-132X | |
| dc.identifier.uri | https://dspace.lu.lv/dspace/handle/7/56470 | |
| dc.language.iso | eng | en_US |
| dc.publisher | University of Zagreb | en_US |
| dc.relation | INTERFRAME-LV, Project No.VPP-IZM-2018/1-0005 | en_US |
| dc.relation.ispartofseries | Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business; | |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | Internet | en_US |
| dc.subject | municipalities | en_US |
| dc.subject | social media | en_US |
| dc.title | SOCIAL MEDIA USE IN MUNICIPALITIES IN LATVIA | en_US |
| dc.type | info:eu-repo/semantics/conferenceObject | en_US |